Internet Literacy Replication Strategies in Rural Areas of Indonesia

Amazing! The Melung Village’s Innovation using internet technology to support village government services is a collective inspiration for Indonesia’s villages. The innovation was adopted by thousands of villages, from Gampong Cot Baroh in Aceh to Kampung Omon in Papua. Scale-up and replication of the innovation spread rapidly through the Village Development Movement (Gerakan Desa Membangun) network.

Melung Village was once called a backward village. Then, in 2008, the Melung Village Government made a breakthrough step within the internet’s use in government activities. Through the Internet, Melung Village was able to break the isolation barrier because it was far from the district capital and poor public transport infrastructure facilities.

The internet bridges citizen communication and media dissemination of village information into public spaces. In 2011, Melung Village felt the impact of using the internet. Melung’s popularity has increased so that various village events, products, and policies can be accessed by netizens through http://melung.desa.id.

The website is an effective medium for disseminating village information. Some of the mainstream media in big cities participate to publish this innovation because it has high news value. Mainstream media publications are able to resonate the Melung’s innovation practice into a wider audience.

As a result of the dissemination of information about Melung innovation in the mass media, thousands of villages replicate the use of the internet in rural areas. The distribution of innovation replication starts from Gampong Cot Baroh in Pidie, Hanura Village in Pesawaran, Banjar Jatiluwih in Tabanan, to Kampong Omon in Jayapura.

The use of the internet in rural areas has become a collective village movement in Indonesia, known as the Village Development Movement.

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